Sail training · Antigua and Barbuda
Second Star Sailing
Built around the way a sailing school works.
Second Star Sailing moved from Viking Bookings for flexible scheduling, marketing sequences, QuickBooks integration and a better booking experience. Its platform fee fell from 3% to 1.75%.
- Previous platform fee
- 3%
- Broad Reach platform fee
- 1.75%
Second Star’s platform fee rates before and after the move.
Second Star Sailing teaches in Antigua, with a programme that includes first RYA courses, skipper training and Yachtmaster preparation. When the school moved from Viking Bookings to Broad Reach, it was looking for a platform dedicated to sailing schools, with the flexibility to handle its complex scheduling.
A school with several ways to get people sailing.
From a first Competent Crew course to Day Skipper and Yachtmaster preparation, Second Star helps people build their skills on the water. Its programme also includes catamaran training and bespoke coaching.
That breadth gives the school a range of training to organise. Its next booking platform needed to understand sailing-school operations and give the team room to schedule courses in the way the business required.
Explore Second Star Sailing’s courses (opens in a new tab)Flexibility for complex course scheduling.
Scheduling flexibility was a central reason for Second Star’s move from Viking Bookings. The school wanted software dedicated to sailing schools that could accommodate the complexity of its course programme.
Broad Reach’s focus on training providers was a strong fit for that requirement. Course schedules sit alongside boats, instructors and capacity, giving the school tools designed around the work it needs to plan.
Marketing that supports the customer journey.
Second Star also wanted marketing and sequence capabilities within the platform. Staying in touch with customers was an important part of what the team was looking for in its next system.
Broad Reach brings customer records and automated communication together, with sequences that can support follow-up and the next step in a student’s training. That capability was part of the appeal for the school.
A connection to QuickBooks.
QuickBooks integration was another requirement behind the move. Second Star wanted its booking platform to connect with the accounting side of the business.
Broad Reach offers QuickBooks Online integration as part of its accounting tools. For Second Star, that connection belonged alongside the scheduling and marketing capabilities when choosing a platform.
A booking experience worthy of the school.
The experience customers see mattered too. Second Star was looking for a more impressive booking flow to present its courses and guide students through making a booking.
Broad Reach’s booking experience was part of that choice. The move considered both sides of the business: how the team organises its training and how customers discover and book it.
From 3% to 1.75%.
Alongside the capabilities it was seeking, Second Star moved from a 3% platform fee to 1.75% with Broad Reach. These are the school’s platform fee rates before and after switching.
The decision brought together a lower rate and a platform focused on the school’s requirements: flexible scheduling, marketing sequences, QuickBooks integration and the customer booking experience.
What changed for Second Star Sailing.
A fit for sailing schools
Flexible scheduling for the complexity of the school’s course programme.
Tools across the business
Marketing sequences, QuickBooks integration and the customer booking experience were central to the choice.
A lower platform fee
Second Star moved from a 3% platform fee to 1.75% with Broad Reach.